Optimising the website for sales

Web Design


For the launch of the new Individual Athlete product, the website required a redesign to help drive sales and give visitors information about the two different products. The website design needed to guide the visitor to the product that was best suited to their situation, whether it's an individual athlete or a team, and allow individual athletes to purchase directly without contacting Sales.

Worked with: CEO
Tools used: Figma, Webflow, Google Analytics & Hotjar Analytics


The website is not ready for the launch of the highly anticipated Individual Athlete product so the following changes needed to be made:
• Add pages that detail information about the Individual product
• Detail the differences between the Team and Individual product
• Allow customers to purchase the Individual product directly, integrating a subscription based model to the website

Previous website design shown below:

Final result